Our Story
Stay fast. Stay fuelled.
We started RIDE with one mission.To bridge the gap between action sports and effective nutritional strategies.
The brand launched with a single SKU – the Pre-Load Nitrate Blend.
Between us we'd triedalmost every endurance fuel out there
The good, the bad and the ugly
But nothing ticked every boxgreat taste, real results and easy to use on the move
We didn't set out to reinvent the wheel.We took the best of what works and built a range around three pillars.
TasteA pleasant sensory experience drives consistent use and long-term adherence.
Fuel you'll actually enjoy
CapabilityOnly products delivering measurable, beneficial results will earn long term trust.
Results you can feel
PracticalitySeamless use during training / race day routines is far more likely to build consistency and drive results.
Easy to use on the move
So we built our own.Research led fuel that tastes great, sits well and works when it matters most.
From one SKU to the full range.Grown organically from rider demand.
2021Founded
15,000+Riders fuelled
15+World champions crowned
Founded in 2021 by three close friends.Riders first, with the science to back it up.
James JacksonFounder & Director
BSc (Hons) Sport & Exercise Science. Leads product development and the science behind every RIDE formula.
Joe WestgarthCo-founder
One third of the original crew and a lifelong action sports enthusiast.
Billy BoltCo-founder & pro athlete
Professional motorcycle athlete who brings the elite perspective to every product we make.
For the everyday action sports athlete
