The Motive

A small brand with a huge passion.

Coming in as the new guys on the block, we guessed you’d be expecting 'miracle products', one stop remedies and ground breaking formulas carrying the weight of unrealistic health and performance claims. After all, you’ve got to stand out somehow in this industry right?

This however is not the case.

Our goal is to simply increase the awareness, understanding and availability of effective nutritional strategies applicable to Action Sports.


Discover - Understand - Perform
Our team has been involved in Action Sports for the past 15 years.
With our wealth of industry knowledge, sports nutrition expertise and access to world level rider insights we believe we have what it takes to achieve this goal.