Guides & Insight

Let's Go Back In Time It was approximately 8 years ago that I first witnessed the use of nitrate supplements within the Action Sports industry. I remember watching Hard Enduro legend Jonny Walker drink two beetroot based shots on a morning before his race later that day. So what was the reasoning behind this surprising nutritional strategy? After talking with Jonny himself, his reasoning behind the use of nitrate supplementation strategies quickly became apparent – enhanced endurance performance and increased blood flow, helping to reduce the symptoms of ‘arm pump’ when riding his motorcycle. I began to question why this...

What's The Hype? Over the past several years supplements and food powders designed to increase the consumption of nitrates have gained attention and popularity within the world of sports performance. This is because it is now recognised that ingested nitrate can be converted to nitric oxide in the body. What Is Nitric Oxide? Nitric oxide is a powerful signalling molecule involved in several vascular and cellular functions within the body. The most well-known function perhaps being the role nitric oxide plays in blood vessel dilation (widening). With this being said, reports also suggest nitric oxide plays a role in the...