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Let's Go Back In Time It was approximately 8 years ago that I first witnessed the use of nitrate supplements within the Action Sports industry. I remember watching Hard Enduro legend Jonny Walker drink two beetroot based shots on a morning before his race later that day. So what was the reasoning behind this surprising nutritional strategy? After talking with Jonny himself, his reasoning behind the use of nitrate supplementation strategies quickly became apparent – enhanced endurance performance and increased blood flow, helping to reduce the symptoms of ‘arm pump’ when riding his motorcycle. I began to question why this...

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