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What's The Hype? Over the past several years supplements and food powders designed to increase the consumption of nitrates have gained attention and popularity within the world of sports performance. This is because it is now recognised that ingested nitrate can be converted to nitric oxide in the body. What Is Nitric Oxide? Nitric oxide is a powerful signalling molecule involved in several vascular and cellular functions within the body. The most well-known function perhaps being the role nitric oxide plays in blood vessel dilation (widening). With this being said, reports also suggest nitric oxide plays a role in the...

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